Underwriting Overview
The significant difference in public radio and commercial radio is underwriting. A commercial radio station
broadcasts advertising paid for by the advertisers. For public radio, program underwriters in the form of
businesses, foundations, other organizations and even individuals and families, make contributions in support of
programming. These underwriters are recognized for their contribution on the air in a format uncluttered with
commercial announcements.
The Federal Communications Commission (FCC) mandates that underwriting announcements may not include
qualitative, comparative, or promotional language. A call to action, pricing information, and inducements to buy
or sell are not allowed. Final approval of copy is at the discretion of 97.3 “The Rock”. These regulations serve to
protect the non-commercial ambiance that public radio listeners value so highly. The special integrity of the
relationship between the stations and their listeners extends to the underwriter. The public radio listener
positively identifies the underwriter with the high quality programming found on 97.3 “The Rock”.
An Underwriter may Sponsor a specific show or group or shows, at their discretion. The words “Underwriter” and
“Sponsor” are often used interchangeably, but we wanted to make an official clarification to avoid confusion.
What is Underwriting & Sponsorship?
Lucien’sWorld
The Lucien’sWorld Sponsorship Packages
How to Get Started
Bronze Package:
5 Weeks/1 Show = $50.00 (Theme Night or Covers by Others)
5 Weeks/2 Shows = $100.00 (Theme Night & Covers by Others)
Silver Package:
15 Weeks/1 Show = $112.50 (Theme Night or Covers by Others)
15 Weeks/2 Shows = 225.00 (Theme Night & Covers by Others)
Gold Package:
25 Weeks/1 Show = $125.00 (Theme Night or Covers by Others)
25 Weeks/2 Shows = $250.00 (Theme Night & Covers by Others)
Platinum Package:
50 Weeks/1 Show = $250.00 (Theme Night or Covers by Others)
50 Weeks/2 Shows = $500.00 (Theme Night & Covers by Others)
The Sponsor is gratefully and enthusiastically entitled to a single spot per show and a reference to
your generous sponsorship at the beginning of the show.
1)
Review The Rock/KEBF/LuciensWorld Underwriting Fact Sheet
2)
Download The Rock/KEBF/LuciensWorld Underwriting Agreement; complete and deliver it to us
3)
Call Us at the office with questions and finalize your message: (805) 769-8458
4)
Make Payment for your generous LuciensWorld Underwriting Plan
5)
You’re All Set - Listen to our shows and hear your message !!
Lucien’sWorld
2016-2024 LuciensWorld.com - All Rights Reserved
Some Favorite Artists
A Tribute to Hal Abrams
Underwriting Overview
Underwriting Facts
Underwriting Agreement
Spread the Word !
UNDERWRITING
What is Underwriting
& Sponsorship?
The significant difference in public radio and
commercial radio is underwriting. A
commercial radio station broadcasts
advertising paid for by the advertisers. For
public radio, program underwriters in the
form of businesses, foundations, other
organizations and even individuals and
families, make contributions in support of
programming. These underwriters are
recognized for their contribution on the air in
a format uncluttered with commercial
announcements.
The Federal Communications Commission
(FCC) mandates that underwriting
announcements may not include qualitative,
comparative, or promotional language. A call
to action, pricing information, and
inducements to buy or sell are not allowed.
Final approval of copy is at the discretion of
97.3 “The Rock”. These regulations serve to
protect the non-commercial ambiance that
public radio listeners value so highly. The
special integrity of the relationship between
the stations and their listeners extends to the
underwriter. The public radio listener
positively identifies the underwriter with the
high quality programming found on 97.3 “The
Rock”.
An Underwriter may Sponsor a specific show
or group or shows, at their discretion. The
words “Underwriter” and “Sponsor” are often
used interchangeably, but we wanted to make
an official clarification to avoid confusion.
Lucien’sWorld
Sponsorship Packages
Bronze Package:
5 Weeks/1 Show = $50.00
5 Weeks/both Shows = $100.00
Silver Package:
15 Weeks/1 Show = $112.50
15 Weeks/both Shows = 225.00
Gold Package:
25 Weeks/1 Show = $125.00
25 Weeks/both Shows = $250.00
Platinum Package:
50 Weeks/1 Show = $250.00
50 Weeks/both Shows = $500.00
The Sponsor is gratefully and
enthusiastically entitled to a single spot
per show and a reference to your
generous sponsorship at the beginning
of the show.
How to Get Started
1)
Review The Rock/KEBF/LuciensWorld
Underwriting Fact Sheet
2)
Download The
Rock/KEBF/LuciensWorld
Underwriting Agreement;
complete and deliver it to us
3)
Call Us at the office with questions
and finalize your message:
(805) 769-8458
4)
Make Payment for your generous
LuciensWorld Underwriting Plan
5)
You’re All Set - Listen to our shows
and hear your message !!
•
Some Favorite Artists
•
A Tribute to Hal Abrams
•
Underwriting Overview
•
Underwriting Facts
•
Underwriting Agreement
2016-2024LuciensWorld.com | All rights Reserved
Lucien’sWorld
Lucien’sWorld
Lucien’sWorld
